Contact Name

Who is the contact for this project?

Contact Email

What is the contact email for this project?

Project Timeline

Do you have a project timeline or deadline? Knowing a clear timeframe can help determine the scope and complexity of the design.

Business Name

This is the name that will be used in your design.

Subtext / Slogan

Do you have subtext or a brand slogan that you would like included in your design?

Estd.

Which year was your business established?

Design Summary

Let me know a short summary of what you have in mind for your design.

Logo Usage

Let me know what you hope to achieve with this design and how it will be used / applied.

Brand Values

What are your brand values?

Target Audience

Who is your target audience? Are there any specific characteristics or demographics that you would like considered in the design process?

Existing Branding

Do you have any existing branding or brand elements that you would like to continue using?

Brand Mood

What words would you choose to describe your desired vibe and look?

Brand Colours

Do you have any specific colours that you would like to see included in your design?

Font Style

Are there any particular fonts / font styles that you would like to see included in your design?

Design Elements

Are there any specific design elements that you would like to see included or would like to avoid in the design?

Visual Inspiration

Please link any visual inspiration here. Seeing examples of designs that you resonate with can help with understanding your design preferences and in crafting a design that aligns with your vision.

What is it about this visual inspiration that you resonate with?

Mascot Character

Do you require a mascot to be created for your brand? If so, please describe your ideal mascot character.

Mascot Personality

What are the main characteristics that you would like your mascot to feature? Eg. Happy / Cheeky / Friendly / Energetic / Tough / Cute / Nerdy / Retro etc.

Mascot Appearance

What would you like your mascot to be doing / wearing / holding? Please go into as much detail as possible.

Additional Links

Feel free to link any additional reference images, mood boards, Pinterest boards, logos or graphics that you like the look of. Seeing examples of designs that you resonate with can help with understanding your design preferences and in crafting a design that aligns with your vision.

Additional Details

Feel free to let me know any extra details that you would like to see in your design.

LET’S MAKE SOME MAGIC HAPPEN!

a short QUESTIONNAIRE to help SET THE DIRECTION AND tone. LET ME KNOW your ideas, vision & goals.